top of page

Ethics & Standards

As a member of the Ethical Coaching Collective for Integrative Change Work, I am committed to upholding the Ethics standards of this certifying body, and maintaining the Vital Skills described below with continued learning and supervision support of the organization. 

Vital skills

  1. I coach in a way that takes into account both the conscious and unconscious minds.
     

  2. I have a functional understanding of how the brain and nervous systems work, and my coaching can effectively guide change through the interplay of mind and body.
     

  3. I have a skillset that is evidence-based.
     

  4. I coach in a non-hierarchical, client-centered way, empowering the client with the awareness and tools to direct their own path and change their own minds instead of creating a dependence on me. 

​

Ethical Standards

  1. I do not coach without consent.
     

  2. I do not sell coaching without consent.
     

  3. In marketing and selling, I will treat people the way I would treat my clients: with respect, transparency, thoughtfulness, and genuine care for their well-being.
     

  4. The best that anyone can be in our presence is our thoughts about them. I base all our work with clients in unconditional positive regard. If I cannot feel unconditional positive regard for someone (and that’s okay because I'm human), I refer them out to someone who can.
     

  5. I understand that neither human development nor coaching happens in a social and political vacuum. I will be outspoken about my values and make business decisions that reflect them. I will never put profit above values. 
     

  6. I believe in every human’s capacity for healing, change and growth, and the reality of miraculous quantum change, AND I do not bypass slow, steady, repeated work and cultivation of the grounded presence it takes to stay with things that take time.
     

  7. I stay fiercely awake and present to pain and suffering inherent in life and the world, but I do not let it overwhelm me and stop me from believing in the magic and fun of coaching work.
     

  8. I am open to all possibilities but I am dogmatic about nothing.
     

  9. We don’t do gurus. We don’t do cult-y thinking. You are the best authority on you, the client is the best authority on themselves, and we do not endorse outsourcing decision-making or responsibility for how we experience the world and create our reality to anyone else.
     

  10. I would rather be curious than be right.
     

  11. I do not aim to be a perfect practitioner or perfect human; I aim to learn, do a little better than yesterday, and have fun.

​

​

My work honors who you are, and I am committed to diversity, equity, and inclusion in my spaces. My clients are/have been women of all backgrounds, trans, LGBTQIA2S+, non-binary, autistic, ADHD, and members of the Global Majority (by which I mean indigenous and people of color). I am here for the fullness of who you are. 


IMPORTANT NOTE:

 

Change work coaching and hypnosis are not a substitute for therapy or mental health clinical care by a licensed professional. In many cases, this work is an excellent supplement to therapeutic care.

 

If you are receiving therapeutic and/or clinical care, please email me or book a consult to discuss your specific situation so that we can determine if I can safely support you. Your privacy and confidentiality are always respected. 
 

_ ECC Website Logo - Transparent.png

CONTACT

  • LinkedIn - White Circle
  • Facebook - White Circle
  • SoundCloud - White Circle
  • YouTube - White Circle
  • Instagram - White Circle

© 2014-2025 Shanna Pranaitis. United States. All Rights Reserved.

© Karjaka Studios: Background Photo Home Page

Images from this site may not be reproduced without prior written permission. 
Featured trademarks, brands & images are the intellectual property of their respective owners. 

Privacy Policy

Terms & Conditions

bottom of page